All work
Campaign
2023
Common Ground
A city-wide campaign inviting people to rediscover their local parks.
Client
Common Ground Trust
Our role
Campaign, art direction
Year
2023
The brief
Common Ground looks after forty parks across the city. Visitor numbers had dropped, and they needed people to look again at places they walk past every day.
What we made
We created a set of posters and short films that turn each park into a small character with its own personality and colour.
Park visits rose by a quarter over the summer, and three councils have asked to use the system.